Privacy Policy
Effective Date: 01/08/2025
At The BetterSelf Company, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use the BetterSelf application (“App”).
1. Data Controller and Contact Information
Company Name: The BetterSelf Company
Company Number: 13497498
Registered Address: 128 City Road, London, United Kingdom, EC1V 2NX
Contact Email: info@better-self.co
GDPR Contact: info@better-self.co
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Email address (for login, communication, and account recovery)
- Phone number (for account security and notifications)
- Country (to provide localized content and comply with local regulations)
- Year of birth (to provide age-appropriate content and features)
- Username and profile information you choose to provide
2.2 Habit and Workout Data
The App allows you to track and store:
- Personal habits and habit-tracking data
- Workout routines, exercises, and fitness activities
- Progress metrics and achievements
- Goals and targets you set within the App
- Notes and reflections you add to your activities
HealthKit Integration: We access Apple HealthKit data (steps, sleep, health metrics) to display information within the app, but we do NOT store or save this HealthKit data in our databases. This data remains on your device and is accessed in real-time for display purposes only. We only store the habit tracking, workout, and personal data that you manually enter through the app.
2.3 Technical Information
We automatically collect:
- Device information (model, operating system, version)
- App usage analytics (features used, session duration, crashes)
- IP address and approximate location (for security and localization)
- Device identifiers for app functionality and analytics
- Error logs and performance data
- Firebase Analytics identifiers for app usage tracking
- Crash reports and error logs via Firebase Crashlytics
3. How We Use Your Information
3.1 Legal Bases for Processing (GDPR)
| Purpose | Legal Basis | Examples |
|---|---|---|
| Account management and app functionality | Performance of contract | Registration, login, data synchronization |
| Service improvement and analytics | Legitimate interest | App usage analytics, feature optimization |
| Customer support | Performance of contract | Responding to inquiries, troubleshooting |
| Marketing communications | Consent (opt-in) | Newsletter, feature announcements |
| Legal compliance | Legal obligation | Data retention, regulatory requirements |
| Security and fraud prevention | Legitimate interest | Account security, spam prevention |
3.2 Specific Uses
- App Functionality: To provide core features like habit tracking, workout logging, and progress visualization
- Personalization: To customize your experience and provide relevant content
- Analytics: To understand how users interact with our App and improve our services
- Communication: To send important updates, respond to support requests, and deliver marketing messages (with your consent)
- Security: To protect against fraud, abuse, and unauthorized access
- HealthKit Access: To display real-time health metrics within the app interface (data is not stored by us)
4. Analytics and Third-Party Services
We use the following analytics and monitoring services to improve our App:
4.1 Analytics Services
- Google Analytics: For understanding user behavior and app performance
- Firebase Analytics: Performance and behavior
- OSLog (Apple): System Logs
- Firebase Crashlytics: Crash information and logging
4.2 Error Monitoring
We may use bug tracking and error monitoring services to identify and fix technical issues.
4.3 Data Sharing
These third-party services may receive anonymized or pseudonymized usage data. We do not share personal identifiers or sensitive personal information with these services beyond what is necessary for their functionality.
Geographic Location: These services may be located in the EEA, UK, or other jurisdictions with adequate data protection. Where data is transferred outside the EEA/UK, we ensure appropriate safeguards are in place through Standard Contractual Clauses or other approved mechanisms.
4.4 Authentication Services
OVH Email Services: For sending one-time passwords (OTP) during account authentication
Firebase Authentication: For secure user account management
5. Data Storage and Security
5.1 Storage Location
Your data is stored securely on servers located within the European Economic Area (EEA) or in jurisdictions with adequate data protection standards. Your personal data is stored securely on Firebase (Google Cloud) servers located within the European Economic Area (EEA) and other regions with adequate data protection standards. Authentication emails are processed through OVH servers within the EU
5.2 Security Measures
We implement industry-standard security measures including:
- Encryption in transit (TLS 1.3) and at rest
- Access controls and authentication protocols
- Regular security assessments and updates
- Secure backup procedures
- Staff training on data protection
5.3 Data Retention
- Active Account Data: Retained while your account is active
- Account Data After Deletion: Deleted within 30 days of account closure
- Analytics Data: Anonymized after 24 months
- Legal/Billing Records: Retained for 7 years where required by law
- System Logs: Retained for up to 90 days for security and operational purposes
6. Your Rights Under GDPR and Data Protection Laws
You have the following rights regarding your personal data:
6.1 Access and Portability
- Right of Access: Request a copy of all personal data we hold about you
- Data Portability: Receive your data in a structured, commonly used format
6.2 Correction and Deletion
- Rectification: Correct inaccurate or incomplete personal data
- Erasure (“Right to be Forgotten”): Request deletion of your personal data
- Account Deletion: Delete your account and associated data through the App settings or by contacting us
6.3 Control and Objection
- Restriction: Limit how we process your personal data
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent for marketing communications or other consent-based processing
6.4 Exercising Your Rights
To exercise any of these rights, contact us at info@better-self.co. We will respond within 30 days of receiving your request.
Account Deletion: You can delete your account directly through the App settings. This will permanently remove all your personal data within 30 days.
7. International Data Transfers
We primarily operate within the EEA/UK. If we need to transfer data to countries outside the EEA/UK, we ensure adequate protection through:
- European Commission adequacy decisions
- Standard Contractual Clauses (SCCs)
- Other approved transfer mechanisms under GDPR
8. Marketing Communications
8.1 Consent
We will only send marketing communications if you have explicitly opted in during registration or in your account settings.
8.2 Opt-Out
You can unsubscribe at any time by:
- Using the unsubscribe link in any marketing email
- Updating your preferences in the App settings
- Contacting us at info@better-self.co
9. Children’s Privacy
The BetterSelf App is intended for users aged 17 years and older. We do not knowingly collect personal information from children under 17. If we become aware that we have collected such information, we will delete it immediately.
Parents and guardians: If you believe your child under 17 has provided us with personal information, please contact us immediately at info@better-self.co so we can remove such information.
10. Cookies and Tracking Technologies
The App may use local storage and similar technologies to:
- Remember your preferences and settings
- Provide app functionality
- Collect analytics data
- Improve app performance
You can manage these preferences through your device settings or within the App.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:
- Notify you of significant changes via email or in-app notification
- Provide at least 30 days’ notice for material changes
- Post the updated policy with a new effective date
Continued use of the App after changes become effective constitutes acceptance of the updated Privacy Policy.
12. Complaints and Regulatory Contact
If you believe your privacy rights have been violated or you’re unsatisfied with our response to your concerns, you may file a complaint with:
UK: Information Commissioner’s Office (ICO) – ico.org.uk
EU: Your local Data Protection Authority
US: Federal Trade Commission (FTC) – ftc.gov
13. Contact Us
For questions about this Privacy Policy or our data practices, please contact us:
Email: info@better-self.co
Address: The BetterSelf Company, 128 City Road, London, United Kingdom, EC1V 2NX
We’re committed to protecting your privacy and will respond to your inquiries promptly.
Last Updated: 01/08/2025
Version: 1.6
ยฉ 2025 The BetterSelf Company. All rights reserved.